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	<title>Joe Walters Productions</title>
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	<description>Communications &#124; Events &#124; Media</description>
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		<title>The Renaissance of Marketing</title>
		<link>http://joewaltersproductions.com/159-renaissance-of-marketing/#utm_source=feed&#038;utm_medium=feed&#038;utm_campaign=feed</link>
		<comments>http://joewaltersproductions.com/159-renaissance-of-marketing/#comments</comments>
		<pubDate>Fri, 23 Oct 2009 16:45:20 +0000</pubDate>
		<dc:creator>Joe Walters</dc:creator>
				<category><![CDATA[Creative]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Presentation]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[event marketing]]></category>
		<category><![CDATA[experiential marketing]]></category>
		<category><![CDATA[influencers]]></category>
		<category><![CDATA[interactive]]></category>
		<category><![CDATA[social media]]></category>

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		<description><![CDATA[In a new social climate enabled by technology, personal connections and recommendations through social media now empower consumers and influence their perceptions and decisions more extensively than any company can actively manage. And we are only at the emergence of this trend.]]></description>
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		<title>Events and Interactive Strategy</title>
		<link>http://joewaltersproductions.com/131-events-and-interactive-strategy/#utm_source=feed&#038;utm_medium=feed&#038;utm_campaign=feed</link>
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		<pubDate>Tue, 29 Sep 2009 18:01:25 +0000</pubDate>
		<dc:creator>Joe Walters</dc:creator>
				<category><![CDATA[Creative]]></category>

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		<description><![CDATA[In these trying economic times, many companies are attempting to leverage the tools of Web 2.0 to reduce costs and replace many of the functions of their live events. The savings in travel expenses alone make the decision seem like a no-brainer. Having produced both events and interactive however, I believe that the optimum solution <a href='http://joewaltersproductions.com/131-events-and-interactive-strategy/'>[...]</a>]]></description>
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		<title>The Future of Event Marketing</title>
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		<pubDate>Mon, 24 Aug 2009 00:09:08 +0000</pubDate>
		<dc:creator>Joe Walters</dc:creator>
				<category><![CDATA[Event Technology]]></category>
		<category><![CDATA[Presentation]]></category>

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		<description><![CDATA[Based on my experience, there is no viable electronic replacement to live interaction, now or in the near future. While the electronic media experience has grown richer, much of the work of a live event is done by the audience, interacting with the presenter and with each other. I believe that despite the environmental and <a href='http://joewaltersproductions.com/11-the-future-of-event-marketing/'>[...]</a>]]></description>
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